I worked on the Nuuly creative team as junior graphic designer for my Drexel University co-op. While on the team I assisted with development and implementation of seasonal asset refreshes for all e-commerce platforms within the brand. Using the assets and images provided by the brand, I developed email assets and slices for use in marketing campaigns and executions within Photoshop, Illustrator and After Effects
emails
All emails were created in Photoshop and any motion graphics used were assembled in After Effects. Assets were provided by the Nuuly asset library, copy team, and photographers. Emails showcased here are those I had creative control over. I worked to create visually compelling, eye catching emails to be sent out to Nuuly subscribers and prospects.
lookbook
A Nuuly lookbook is a curated selection of their rentable products centered around a theme of some kind. I was given the assets for their Wild Cards lookbook and total creative freedom as an internal practice project. I was inspired by the quirkiness of both the model and clothes chosen and based my design around that. Playing cards were another large inspiration as I wanted to play on the lookbook title.
banner ads
I was charged with updating Nuuly's web banner ads with their fall photography. The size of each ad is very small but requires legibility of both the text and models for optimal execution. Several small adjustments to details like background extension and text placement were necessary for the final product.
